Dow Chemical enters Solar Market- is this a game changer

Dow Chemical has entered the solar energy market. That's last month's news, but what is really important is how they are doing it. It could be a game changer and we’re very excited that a company that is not a utility or into energy is making a go at this business. So why is this important?

It's important because I think that utilities and energy companies are somewhat conflicted by renewables. Also some utilities have no choice but to embrace renewables since State Public Utility Commissions have Renewable Portfoiio Standars that require that a certain percentage of their power be produced from renewable sources. Deep down though I think they still prefer large energy projects like coal, nuclear or natural gas. Lets put it this way, where would be be if AT&T or IBM had ushered in the personal computer age.

Dow Chemical has a different mind set from energy companies. I thnk that it’s great that they are entering the solar maket, but their approach is to side step the utility model and work directly with consumers. I also think they ought to explore working with distributed markets and put solar roofs on Costcos, Home Depots and 7-11s that of NRG's CEO David Cranes spoke about in a earlier post.

Dow’s Powerhouse™ Solar Shingle

Made in the USA, Dow’s Powerhouse™ Solar Shingle is a revolutionary new roofing solution that combines two parts-- protection and longevity of a conventional asphalt roof with an integrated photovoltaic (PV) system that powers the home and saves the homeowner money. It is designed to install, look and function in a way that has never been done before. Gizmodo reported that prices could be 15 percent lower than solar panels because the PVs use less expensive materials. Dow announced that the Dow PowerhousE™ Solar Shingle will now be available to homeowners in Colorado.

Using Chemistry to solve Global Energy Challenges

Dow’s Powerhouse™ Solar Shingle didn’t happen overnight. It was named one of the "50 Best Inventions of 2009" by TIME magazine, provides an unprecedented integrated roof appearance and simplified installation. It combines a roofing shingle with a solar cell, enabling the Dow Powerhouse™ Solar Shingle to be installed by a roofer along with standard asphalt roofing materials. This makes the DOW POWERHOUSE™ Solar Shingle an easy choice for homeowners looking for a residential solar solution that is easy to install and aesthetically pleasing.

Building Integrated Photovoltaic (BIPV) products from Dow Solar are evidence that Dow is focused on developing energy alternatives and expanding Dow's commitment to use chemistry to solve the world's energy challenges.  The Dow has gone about this in a unique way. It has approached organizations that set standards and independent laboratories and obtained certifications to assure the public and installers (roofers, electricians, and energy regulators) that the product will hold up.  More information about Dow Solar below:

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Answers to common questions about the Powerhouse Solar Shingle